BLOG New growth models of the hospitality sector: realising the importance of data centre in Delhi Sep 15, 2021 Viren.Wadhwa 10 min read SHARE Link copied! Delhi NCRand the city is one of the top data centre hubs in the nation. The Indian data centre market is expected to continue its grow at 20% for the next few years New Growth Models of Hospitality Sector COVID-19 has impacted the hospitality industry in Delhi and other cities in a big way. Today, people are indulging in 'revenge travel' to break out of the shackles of their home and driving for vacations at hotel and leisure properties nearby. For examples, hotel groups situated within driving distance of Delhi NCR like Bhimtal, Neemrana, and Manesar have reported increased bookings. Some hotel chains now allow people to order dishes and menu items just by scanning a QR code thru their phones. Others have got themselves listed on food delivery apps. Some hotels offer DIY kits of food ingredients that they deliver to homes. Customers can contact the hotels' chefs by video call and learn the correct cooking procedures. In these ways, the hospitality industry is devising new growth models to adapt to the changing times. Know How Data Centres Will Play a Major Role Data centres in Delhi are helping the hospitality sector by enabling companies to use data analytics to boost their operations. The hotel industry is leveraging data analytics and insights to improve productivity, build customer loyalty, and develop effective marketing strategies. Hotels are able to personalize their guest experiences, enhance their client base, and launch better pricing strategies. Let's look at the main ways hotels are using data analytics. Market Segmentation and Customer Data Analysis By analyzing customer data, hoteliers can better understand the purposes and preferences of each customer. Based on this insight, customers can then be grouped into different segments which can be targeted properly by the hotel's sales and marketing teams. Plus, hotels can deliver pertinent promotional info to the right customer segments. Hotel Pricing Plans and Real-Time Data Hotels can gain direct profits by monitoring real-time information. You can analyze booking patterns to learn about demand trends that you can utilize to deploy dynamic pricing. Further, hotels can leverage real-time info to create customized packages and provide them to the right consumers at the perfect time. Implementing pricing strategies based on real-time info analytics is vital for revenue management in hotels. Handling Booking Channels Most hotels typically get reservations from channels like website bookings, direct bookings, and OTAs (online travel agencies). Data analytics assesses different mediums to find out the number of bookings obtained from each specific channel. The info can be used by hoteliers to learn which channels provide the most number of bookings and which channels need to be improved. This data thus helps hotels to formulate effective marketing strategies to enhance bookings on all important channels and mediums. Inventory Management Hotel data analytics can also help to improve inventory management. Hotels can closely track their supply and learn usage trends over time. This allows you to maintain the right inventory balance and avoid overstocking as well as stock-outs of items. Effective inventory management also plays a role in the successful implementation of hotel pricing plans. Demand Forecasting Analyzing real-time info and consumer behavior patterns can enable you to accurately forecast demand. Analysis of demand forecasting is helpful for inventory management, revenue management, and deploying dynamic pricing plans. Machine learning and data analytics help to improve revenue by defining the optimum room occupation rate in real time. The hotel industry is beginning to understand the many advantages of data analytics. You can use it to personalize promotion and marketing campaigns for your consumers to develop loyalty, handle inventory efficiently, and deploy optimized dynamic pricing plans. Thus, hotels can gain a competitive edge by smartly utilizing data analytics. Data centres in Delhi help data analytics in the hospitality industry by securely storing data and making it easily accessible from any place, anytime. STT GDC India operates three data centres in Delhi that are equipped with state-of-the-art facilities. Each data centre is run as per STT GDC's Centre of Excellence, a stringent internalbenchmark for security, energy efficiency, and operational excellence. Our fourth and upcoming facility in Noida, offering 18 MW of critical IT load will be ready for service by 2022. With this robust technology foundation, combined with our client-centric outlook, wide variety of choices, we strive to meet the current and future colocation requirements of our customers.